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Apple quietly kills off 256GB iPhone 7


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(Image: Sarah Tew/CNET)

If you want a high capacity iPhone, you’re going to have to be quick if you don’t want to buy the iPhone 8 or wait for the iPhone X.

Must read: Here’s why your old iPhone feels slow — and what you can do about it

Older iPhones represent great value. Following the launch of a new iPhone, you can pick up what was hot only a few days prior at a nicely discounted price.

But it seems that Apple is wising up to this consumer trick, because it appears that the company quietly pulled the 256GB iPhone 7 from sale on Sept. 12, the same day it unveiled the iPhone 8 and the iPhone X.

But while Apple has discontinued these handsets, the carriers are still getting rid of old stock. At Verizon, the 256GB iPhone 7 sells for $100 less than a similarly equipped iPhone 8 ($749.99 compared to $849.99).

Reports suggest that sales of the iPhone 8 have been weak compared to previous years, which can’t be good news for Apple if it’s true. It’s telling that Apple didn’t unveil first weekend sales data for the iPhone 8 — something that has become a regular boast — and it will be interesting in the coming weeks to see whether the iPhone X will come out of the gate as a hit, or whether it will be plagued by a lack of interest or hobbled by poor availability.

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