Electronic mail Template for Faculty Athletes Pitching Manufacturers


  • Jack Betts has secured 35 NIL offers in 2022, largely by reaching out to manufacturers on his personal.
  • He shared with Insider the pattern electronic mail and resume that he makes use of to pitch himself to manufacturers.
  • “It’s good to have some kind of catch-your-eye strategy,” Betts stated.

Faculty soccer participant Jack Betts is proof that not solely Energy 5 athletes can profit from NIL.

Betts performs broad receiver for Amherst Faculty, an NCAA Division III program in Massachusetts, and has already secured 35 NIL offers in 2022. Whereas Betts is not making the six-figures that some Division I athletes are, the school junior instructed Insider he is earned practically $6,000 in money and in variety from his endorsements this 12 months. 

He landed his first model deal in January after the bracelet model LifeStyle Bands reached out to him on Instagram.

It impressed Betts to search for different alternatives on his personal.

He began by messaging manufacturers on Instagram, the place he had 2,000 followers on the time and now has greater than 5,000. However he stated that strategy wasn’t netting many replies.

So, Betts moved on to chilly emailing, promoting himself by a template message and resume that listed his accomplishments.

“It’s good to have some kind of catch-your-eye strategy — these manufacturers do not have time to scour your Instagram and even simply Google you,” Betts stated. “I began to get recommended from companies about how skilled my strategy is even at 21 years of age.”

Betts secured greater than 20 of his NIL offers by reaching out to manufacturers immediately. The remaining got here by NIL marketplaces like Mogl and LockerRoom.

Betts shared with Insider the e-mail template and resume he makes use of to contact manufacturers within the hopes that different small-market athletes will study from his strategy.

“I by no means had something once I began out — I by no means had anyone to ask,” Betts stated. “I wish to assist these individuals within the place that I used to be in, in January.”

A easy electronic mail template helped Betts land greater than 20 NIL endorsements

Mock email from Jack Betts



Jack Betts


The e-mail reads:

Good morning, my title is Jack Betts and I’m from Dallas, Texas. I’m a Junior Vast Receiver for Amherst Faculty competing on the DIII degree. I’m on the lookout for NIL alternatives wherein I can grow to be an envoy for manufacturers of curiosity. I’ve amassed 30+ NIL offers this spring alone together with Crocs, Allbirds, Whoop, PSD, BodyArmor, ReAthlete, Rhoback, TicketSmarter, and Fanatics. My summer time has been busy as I represented my faculty as a Scholar-Athlete Delegate on the Inaugural NIL Summit in Atlanta, GA a pair weeks in the past, and have made a number of appearances on podcasts to discuss my success on this area. I’ve additionally spoken to notable media sources resembling ESPN, Forbes, and Enterprise Insider about my story.

As a profitable Cherokee athlete myself, I’ll quickly be working with Native American media retailers to assist convey extra training on the world of NIL to different Indigenous athletes. I’m the Founding father of The Make Your Personal Legacy Academy which goals to assist not solely Native athletes, however all collegiate athletes maximize their NIL potential. If alternatives can be found, please let me know. I might like to work collectively!

I’ll go away my information under.

Instagram: @jbetts21 (5000 Followers)
Twitter: @jrbetts21

TikTok: @jbetts21

Betts briefly introduces himself and his intention for emailing. He lists the notable manufacturers that he is partnered with and media retailers he is spoken to. He additionally features a paragraph on the Make Your Personal Legacy Academy, which he began on August 6 because of the publicity he is gained because the ‘King of D3 NIL’.

Betts included has emblem and web site on the backside of the message as a way to set up extra credibility.

He stated he is tweaked his electronic mail template “over 20 occasions” within the final seven months.

Betts additionally attaches a resume that features his NIL highlights

Jack Betts Resume/Cover Letter



Jack Betts


Together with the e-mail, Betts attaches a resume with a full checklist of the manufacturers he is labored with. However, since Betts did not begin out with a protracted checklist of endorsements, he additionally notes his accomplishments as student-athlete, together with his GPA, educational awards, and volunteer work.

“[Brands] wish to know they’ve a tough employee on their workforce,” Betts stated. “That is an elevator pitch of who Jack Betts is.”



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