Glossier opens London flagship in Covent Backyard’s oldest constructing


American magnificence model Glossier has opened its first worldwide flagship retailer in London’s Covent Backyard neighbourhood, that includes an ornate brand designed to mirror the store’s historic location.

Glossier London is positioned at 43 King Avenue, a Seventeenth-century townhouse in Covent Backyard stated to be the oldest surviving constructing within the piazza, and was created by the model’s in-house design crew.

The Glossier “G” brand has been given an ornate twist

As the sweetness model’s first flagship retailer outdoors of the US, Glossier supposed for the store to strike a stability between sustaining the intricate design particulars of the historic townhouse whereas additionally rooting the interiors within the model’s trademark trendy model.

Guests enter the shop by a seven-metres-tall grand lobby the place they encounter a big “G” for Glossier, designed in ornate silver-coloured calligraphy that nods to the grandeur of the constructing.

Marble accents
Marble accents function all through the shop

“We took inspiration from the structure and wealthy historical past of this explicit townhouse, the oldest in Covent Backyard,” stated Adriana Deleo, Glossier’s deputy inventive director and head of its in-house design crew.

“Inside you’ll discover trendy takes on the standard options of the townhouse like Glossier G rosettes laid into the wooden ground, or fantastically ornate cornice particulars that we integrated into our brand,” she added.

“We even developed perforated pink steel partitions, as a way to see the unique constructing particulars behind them, making a smooth illuminated veil.”

The Glossier brand on the retailer’s entrance sits above a spherical bubblegum-pink bench, which is surrounded by numerous undulating marble accents. Mild-hued picket parquet flooring provides a contemporary contact in opposition to the constructing’s authentic arches and cornices.

After coming into the lobby, guests can check and purchase make-up and different cosmetics at an expansive magnificence house that can also be designed in numerous shades of sugary pinks and browns.

The boutique has pink and brown hues

The house additionally options Glossier’s signature “You Look Good Mirrors” present in present shops and a flexible “moist bar” that holds numerous testers of the model’s merchandise, illuminated by overhanging bulbous pendant lights.

White vases of pink roses are positioned within the magnificence house the place they distinction in opposition to trendy artworks, together with an overly-saturated summary {photograph} of flower petals that hangs on the wall.

Make up counters
Trendy components are blended with the constructing’s historic particulars

Glossier London’s opening follows the sweetness model’s pop-up store that was positioned on Covent Backyard’s Floral Avenue in 2019, which was adorned with brightly-coloured floral wallpaper as an ode to the store’s location.

Based by Emily Weiss in 2014, initially as an e-commerce website, the Glossier model has a small variety of different bricks-and-mortar shops in America.

These embrace a just lately opened store in Los Angeles with gigantic, billboard-style lettering on its facade that takes cues from the world-famous Hollywood signal.

The images is courtesy of Glossier.


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