House NK upsizes to first-ever two-storey Covent Backyard house


By Megan Fahy
28-Mar-2022

The London relocation would be the magnificence retailer’s first-ever area cut up throughout floor ground and basement

House NK’s Marlborough retailer

British pure play magnificence retailer House NK has opened the doorways to its first-ever two-storey store.

The Covent Backyard, London, premises would be the firm’s debut bricks-and-mortar area cut up throughout the bottom ground and basement.

The two,000sqft unit will provide buyers a choice of greater than 100 magnificence manufacturers together with Uncommon Magnificence from Selena Gomez and Rose Inc from mannequin Rosie Huntington-Whitley.

The extra basement area will broaden the retailer’s product providing, permitting buyers the chance to find the most recent curated magnificence edit from the retailer.

It is just a brief distance from House NK’s authentic 32 Shelton Avenue unit.

“As the placement of our first retailer over 25 years in the past, Covent Backyard is an integral a part of our historical past,” stated Charlie Evans, Head of Retail at House NK.

“The model new Neal Avenue area will probably be our first ever two ground retailer and we’re trying ahead to our clients visiting our expanded location and buying a spread of magnificence merchandise.”

The brand new retailer will open its new Covent Backyard doorways from Might.

Covent Backyard has unofficially develop into central London’s magnificence quarter with greater than 20 manufacturers – together with Deciem, The Abnormal, Charlotte Tilbury and NARS – all having boutiques within the vacationer hotspot.

“House NK has been a staple of each Covent Backyard and the Mercers’ Firm’s portfolio for a few years and it’s a lot beloved by all who come to go to,” stated Simon Taylor, Property Director on the Mercers’ Firm.

“The model’s dedication within the space is testomony to each the enduring standing of Covent Backyard, and our continued funding in our areas.”

In the meantime, the British retailer has entered a brand new retail settlement with Walmart to convey status cosmetics to buyers.

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Throughout the pond, House NK will enter round 250 Walmart shops and by way of its on-line retailer, walmart.com.

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