Mi Terro’s 1.5 million deck


Turning waste into usable merchandise is my jam, so when the Mi Terro crew advised me what they have been engaged on, I knew I needed to write about it.

Mi Terro takes agricultural waste and processes it into proteins that can be utilized as a plastic alternative, fed as meals to animals and far more. Again in March, the corporate efficiently raised a $1.5 million seed spherical, and right now, I’m again to indicate you the deck that made that fundraise doable.

We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that. 

Slides on this deck

  1. Cowl slide
  2. “PVA issues” — drawback slide
  3. “First gen resolution” — resolution slide
  4. “Market dimension” — market slide
  5. “Protein Thermoplastic” — product aspect
  6. “Purposes” — product slide
  7. “Materials Comparability” — product slide
  8. “Awards” — traction slide
  9. “Shoppers & Companions” — market validation slide
  10.   Case research slide
  11.   Workforce slide
  12.   Highway map slide
  13.   Second Gen. Innovation — product highway map slide
  14.   Sustainability slide
  15.   “Drink extra beer, cut back extra microplastic” — closing slide

Three issues to like

What I really like about the entire deck is that it tells such a fantastically easy story. The corporate summarizes its mission on the closing slide: “Drink extra beer, cut back extra microplastic.” I really like the sustainability story and the obviousness of all of it. If the corporate can certainly do what it says, and make it commercially scaleable, as an investor, I’d get fairly excited.

A transparent drawback assertion

[Slide 2] I’ve bought 17,200 tons of issues, however the ditch ain’t one. Pitch me. Picture Credit: Mi Terro (opens in a brand new window)

I can’t specific how a lot I really like drawback slide when it’s used as an opener for a pitch deck. It enables you to open the door to a extremely fruitful dialog, particularly for those who handle to get an investor to go: “Holy cow, that’s a giant drawback,” after which instantly provide an answer to it.

The issue slide takes an summary drawback and makes it very actual — particularly to these of us who’ve been recognized to make use of a Tide pod every now and then.

I really like that Mi Terro’s drawback slide each exhibits the macro-level drawback on the left, after which contextualizes it with “PVA wrapped dishwater and laundry pods.” It takes an summary drawback and makes it very actual — particularly to these of us who’ve been recognized to make use of a Tide pod every now and then. I additionally love how this chart illustrates the super scale of the problem as a part of the issue itself.

Now, there are issues I’d enhance about this slide: Numbers over a thousand ought to have thousand-separators (1,000, not 1000) for ease of readability. And total, it’s a little bit tough to learn the slide, because the punchline is definitely on the underside proper: 75% of PVA stays in soil and waterways.

Bringing it to life with examples

[Slide 6] Exhibiting how the tech may very well be utilized is nice storytelling. Picture Credit: Mi Terro (opens in a brand new window)

As an environmentalist, I don’t thoughts issues made out of plastic all that a lot so long as they’re constructed to final. Wouldn’t it be nice if we by no means used plastics once more? Possibly. However for those who purchase a plastic chair and use it for 5 – 6 days each summer season for 10 years straight, nicely, at the very least the plastic had life whereas it was getting used, and possibly it may be reused or recycled afterward.

What I hate with the fervour of a thousand suns, although, is single-use plastics. Packaging is the most important perpetrator right here: bottles, labels, takeout containers, and many others. We use rather a lot of single-use plastics for all types of issues, and Mi Terro’s purpose is to exchange a lot of that with biodegradable, upcycled waste supplies.

This web page of the deck actually brings that to life for me, and I really like seeing the corporate’s proof-of-concept merchandise. In a lot of these classes, I can consider three or 4 issues that I see daily, and from there it’s a brief step to realizing how completely different the world can be if Mi Terro was profitable. Stunning.

There’s nearly no textual content in any respect on this slide, and it does quite a lot of heavy lifting. I really like that, and I need to see extra of that in slide decks. Present, don’t inform, and if you may make an impactful level by making your product come to life, that’s even higher.

Present the lengthy sport

[Slide 14] Sustainability for the win. Picture Credit: Mi Terro (opens in a brand new window)

I don’t assume I’ve ever seen a sustainability slide on a pitch deck earlier than, however this one offers us a transparent glimpse of Mi Terro’s imaginative and prescient. I’ve little doubt that this will likely be a fantastically profitable firm in time, however take a look at these huge, beefy objectives! Mi Terro’s founders are clearly pondering long run (the slide is planning 9 years out from the fundraise!), and this slide exhibits each enormous potential and fierce ambition.

You recognize what buyers actually like? Enormous potential and fierce ambition.

In the remainder of this teardown, we’ll check out three issues Mi Terro may have improved or carried out in another way, in addition to the total pitch deck!


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