Olive Backyard Could Be Getting Rid of This By no means-Ending Menu Merchandise For Good


Olive Backyard has lengthy maintained and attracted diners with its claim-to-fame specialty that features limitless Italian-style salad, soup and sizzling, garlicky breadsticks with any entree.

Chet Unusual/Bloomberg by way of Getty Photos

Chet Unusual/Bloomberg by way of Getty Photos

It might make sense to imagine that the loyal Olive Backyard buyer is a fan of limitless meals, an idea that appears archaic within the American meals panorama the place so many chains and eating places are turning to health-focused choices.

Thus from this was born Olive Backyard’s By no means-Ending Pasta bowl, a yearly promotion that final ran in 2019, which provided patrons limitless servings of pasta with choose sauces and topping starting on the low worth of $10.99.

The chain additionally provided choices for a restricted variety of followers to pay $100 for limitless pasta for 9 weeks and an excellent smaller subset to pay $400 for limitless pasta for all times.

Due to pandemic associated closures and rules, the in-store promo for one-time diners did not run — and in response to the chain’s father or mother firm’s CEO, it seems to be prefer it won’t return in any respect.

“We all know [the Never-Ending Pasta promotion] was a detrimental impression through the years however the profitability wasn’t as excessive because the visitors that we’re doing at this time,” mentioned Darden Eating places CEO Rick Cardenas. “So we determined to scale back the dependency on By no means-Ending Pasta Bowl this 12 months as a result of we did not have to drive quantity into our eating places.”

Olive Backyard presently runs round 879 areas, with 28% of its enterprise coming from take-out orders within the firm’s most up-to-date quarter. Identical-store gross sales over the identical time interval had been additionally up 5% 12 months over 12 months.

“As we glance ahead, we do not know if we’ll convey and once we’ll convey By no means-Ending Pasta Bowl again as a result of we now have a endless abundance day by day with our endless first course,” Cardenas mentioned, nodding to the chain’s trademark choices.

Darden Eating places can be the father or mother firm to chains LongHorn Steakhouse and Pink Lobster.

The corporate was up 27.64% 12 months over 12 months as of Tuesday morning.


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