Xiaomi to now not use the ‘Mi’ branding for its merchandise


  • Xiaomi has reportedly determined to drop the Mi branding from its merchandise going ahead.
  • This alteration had already begun with the lately launched MIX 4 smartphone.
  • It gained’t have an effect on present merchandise although and solely new merchandise will launch with out the Mi prefix.

Xiaomi is retiring the ‘Mi’ branding from its merchandise which makes for almost all of the corporate’s expansive portfolio.
Xiaomi makes use of Mi not only for smartphones but additionally for its good TVs, health bands, laptops, smartwatches and different IoT merchandise. In line with a
report by XDA Builders, Xiaomi will now not use the Mi branding on its merchandise going ahead.

This alteration had already begun with the
MIX 4, Xiaomi’s first smartphone with an under-display digicam. Smartphones earlier than the MIX 4 all had the Mi prefix earlier than their names. It is a massive change contemplating the way it impacts nearly the whole thing of Xiaomi’s product portfolio. Xiaomi hasn’t given a particular cause as to why it determined to drop the Mi branding. It might, nevertheless, be a method for Xiaomi to streamline the branding of its merchandise because it already sells units in China with out the Mi branding, the report added. Xiaomi lately grew to become the highest smartphone model on the earth for the primary time beating Samsung and Apple.

What occurs to the prevailing Mi merchandise?

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There gained’t be any change to the prevailing Mi merchandise and they’re going to proceed to promote with the Mi branding, XDA Builders confirmed. This is sensible as going by the method of fixing the branding of all its present merchandise could be an enormous process. Xiaomi’s Mi smartphones begin from the mid-range class and go as much as the flagship section as nicely. Its finances smartphones are provided beneath the Redmi branding.

Title confusion

Xiaomi’s choice to take away the Mi branding from its merchandise will most certainly create confusion amongst customers, particularly in India. Right here, the Mi branding together with Redmi is what is often referred to for Xiaomi merchandise. Actually, folks in India really want calling Xiaomi ‘Mi’. This may not change although even when we don’t see the Mi branding anymore.


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